Digital Marketing is a umbrella of Marketing the product and services through digital mediums (ie: Internet / Online). This contain SEO – Searching Engine Optimization, SEM – Search Engine Marketing, SMM – Social Media Marketing, Content Marketing, Email Marketing and Affiliate Marketing Services.
By using Online platforms, Every Business have to create competitive advantage through various definitions. To reach the maximum potential of digital marketing, firms use different online mediums to create a channel of promotions. Through this digital marketing, business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs. This means of content has shown to have a larger impingement on those who have a long-standing relationship with the firm and with consumers who are relatively active social media users. Relative to this, creating a Digital promotion pages through social medias will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid. Although there may be inconstancy with product images; maintaining a successful social media presence requires a business to be consistent in interactions through creating a two way feed of information; firms consider their content based on the feedback received through this channel, this is a result of the environment being dynamic due to the global nature of the internet. Effective use of digital marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.
- After successfully completing the Search engine Optimization course. You can attend the examination at the end of the session and get the course completion certification from ITECHGURUS.
Search Engine Optimization:
• On-page Optimization techniques
• Off-page Optimization techniques
• Google Algorithms and Details
• SEO for different types of websites (Example: static and dynamic, ecommerce platform)
• Web master tools and Basic Analytics
• Area of Reporting and Tracking process
• Keyword and Competitors Research
• Market Research of the targeting location
• Local SEO, Google Map optimization and Google plus Optimization.
Search Engine Marketing:
• Google Adwords – Search, Display and Video Advertising with Remarketing
• Yahoo and Bing Adertising – (Search and Display)
Social Media Marketing:
• Facebook, Linkedin and Twitter Marketing Paid Marketing Practices
• Facebook, Linkedin and Twitter Marketing Organic Marketing Practices
Email Marketing and Tools:
• Email Marketing best Practices and Tools
• Terms, Concepts and In-depth Knowledge about the Affiliate marketing.
• Diploma, Any PG or UG Candidates, Business Peoples, Fresh Graduates, Experienced Professional who would change his career into Digital Marketing.
• Experience candidates who need advanced skills, tools and techniques.
- Every business needs marketing and its unique strategy to win the new clients. According to that business marketing, SEO is the most powerful tool to get the more leads and sales. Today, SEO platform have more requirement with IT and other industries with excellent salary packages.
Values of Digital Marketing
• Increase traffic to your Website
• Effective methodology top promote the business and win clients in unique approches
• Revenue over investment
• Cost Effectiveness
• Increase website Usability
• Brand Awareness
• Digital Marketing is the best path for revenue source to implement with other marketing models.